Thursday, August 27, 2009

Skinner Would Be Proud

In the early days of psychology BF Skinner constructed certain mechanical contraptions to test learning and reinforcement of behaviors. The classic birds pecking at a button a thousand times to get a piece of food and whatnot.

He'd have been fascinated to be in my office today. Lisa was calling some number and got one of those damnably annoying voice-recognizing prompts. Instead of simply navigating through, she simply spouted "operator" and "customer service" over and over for what seemed like interminable minutes.

Then a food pellet came out of the phone and she was happy.

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